SAILOR GUEVARA

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Brand Consultant - Big Thirst | Journalist | Digital Media | Mixologist | Spirits Specialist | Whiskey 

Located in Salem, Massachusetts. 

 

ADI Top Spirits Influencer 2024 Shortlist 

2020 Icon Of Whiskey - World Whisky Awards

 

I am a renowned Spirits Specialist, Influencer, Hospitality Veteran, Content Strategist, Spirits Journalist, Podcast Host, and Award-Winning Mixologist who has accentuated the Spirits Industry for the last 30+ years. 

 

As the recipient of the prestigious Icon of Whiskey Award in 2020, an honor given to the individual who most effectively advances understanding and appreciation for the craft of whiskey making, I bring a wealth of experience and a deep passion for the Spirits industry. Throughout my career, I have been involved in every aspect of Spirits’ production, marketing, and distribution. My work as an award-winning Mixologist has gained recognition in local and national television and media.

 

Living in different parts of the globe, specializing in cultural-based hospitality, and extensive training behind the bar and in production became the catalyst for me to become a staple in the Bar and Spirits Industry for the last three decades. Doing so while supporting larger causes as a lifelong Animal Rescuer, Brand Ambassador, and past Mentor for the American Craft Spirits STEPUP Internship.

 

In 2023, I became Executive Director of Good Deeds Spirits, a passionate collective of distillers and friends committed to supporting causes that lead to positive change. Each Good Deeds release benefits a cause, and a majority of revenues go directly back to each beneficiary.

 

My work in the Spirits and Hospitality Industry has been much more than a job. It is about cultivating abundant relationships and sharing the stories behind the spirits with the world.