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Get to Know Sailor

Sailor Guevara is an accomplished and highly regarded Spirits Specialist, Hospitality Veteran, Digital Media Specialist, Published Author, Podcast Host, and Award-Winning Mixologist who has been making significant contributions to the Spirits Industry for over 30 years. Sailor's expertise and passion for advocating for the spirits industry were recognized when she received the prestigious Icon of Whiskey Award in 2020, which is bestowed on individuals who have made outstanding contributions to advancing understanding and appreciation for the craft of whiskey making.


Sailor's love for music and travel has been instrumental in shaping his career as an award-winning Mixologist and contributor to several spirits publications. Having lived in different parts of the world, specializing in cultural-based hospitality, and observing various mixology methods, Sailor has become a renowned and respected figure in the Bar and Spirits Industry, having earned a reputation for her unwavering commitment to quality and innovation.


Sailor is the Executive Director of Good Deeds Spirits, a passionate collective of distillers and friends committed to supporting causes that lead to positive change. From coast to coast, partner distilleries have shared their spirits, time, and energy in an effort to raise funds for causes that share their values and mission: to be a force for good. Each Good Deeds release benefits a cause, with a majority percentage of revenues going directly back to each beneficiary. 

To Sailor, her work in the Spirits and Hospitality Industry has been much more than just a job. It is about cultivating abundant relationships and sharing the stories behind the spirits with the world.


In addition to her work in the Spirits Industry, Sailor is also a lifelong Animal Rescuer, Brand Ambassador, and past Mentor for the American Craft Spirits STEPUP Internship. She has also launched Spirit Craft Social, a digital media agency dedicated to the spirits industry, and Aesthetics Social, a social media agency that focuses on medical and aesthetics businesses, with his partner Callie Brevelle in 2023.

Get in touch with Sailor to discuss how she can support your brand.

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