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Spirit Craft Social is a boutique agency created for emerging brands fueled by Sailor Guevara’s love and passion for the spirits industry, along with Callie Brevelle’s expert content creation. We offer hands-on, creative content creation and winning strategies. Our agency has created success for many emerging brands looking to take their presence to the next level, gain more exposure, and create long-lasting consumer relationships.

After spending years behind the bar, gaining a perspective on how brands pitched themselves to hospitality buyers, and then advocating for emerging brands in the market, I gained a great perspective on what makes emerging brands successful.

Marketing a spirit on social media is a unique challenge and one that must come from an educated place. Successfully marketing a spirit on social media requires understanding the details of an expression, using the proper language, knowing how cocktails are built and flavors are created, and including beautiful images.

It’s a challenge to find the right people to express your brand’s offerings within your budget. That’s where we come in. As a boutique agency, we pride ourselves on our ability to custom-tailor our packages to fit your budget. Our small book of brands allows us to deliver a concierge-like service, moving as fast as your brand grows.

We also go beyond the typical social media management role and offer several levels of brand advocacy support and custom cocktail creation and press features.


If you're looking for a new perspective on how to grow your social presence, let's talk!

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